As Chief Analytics Officer, Mike Foytik oversees strategic research initiatives for SPH, applying his 30+ years’ experience in market research to identify the best methodologies and approaches to solving industry and client information needs. His experience applying statistical modeling, market segmentation, conjoint analysis and other advanced analytics to the health care industry has helped numerous clients prepare for the impact of upcoming government regulations, optimize new product designs , engage consumers to better manage their health and target potential customers with the right message at the right time.
Before becoming part of the SPH team, Mike held numerous leadership roles during his 30 years at DSS including heading the Analytics, IT, Security, Data Processing and Analytical Sciences departments. Mike has provided thought leadership through blogs, white papers and research on research, as well as, being a contributor at professional conferences such as the Sawtooth Software’s Conference. He designed many of the in-house systems and tools that DSS and its clients relied upon daily.
Mike holds the Bachelor of Science in Computer Science and Engineering and the Master of Business Administration in Marketing Research degrees from the University of Texas at Arlington.