Ongoing Tracking Surveys

The term trackers is used to reference studies that are done repeatedly. In other words, doing the same study on a predetermined schedule to see how things have changed. Trackers are typically done monthly, quarterly or annually and are commonly used to study satisfaction, brand awareness, brand image, population health, and more.

How Did Our Actions Affect The Metrics Of Interest?

The goal of all trackers is to assess how our activities, based on what we learned in an initial study, move the needle on things we’re trying to change.

There are many types of trackers, including but not limited to: population health studies to assess the effect of interventions; member/patient experience studies to see how the actions we took have effected key measures.; brand studies to assess any changes in brand image affected by our brand enhancement activities.

Conducting Tracking Research

SPH Analytics uses trackers to help you measure the impact of your activities or market forces by ensuring that we keep everything the same, including:

Same measurement tool.
Consistent sampling design.
Same data collection techniques applied in a consistent manner.
Appropriate timing of measures.

The only differences in key metrics are the result of what you did, what the competitors did or market forces.

The SPH Process For Tracking Research

We follow a strict process for tracking research to make sure that we are tracking real changes that are not artifacts of the research process.

Step 1

We make sure that the measurement instrument is valid and reliable and is consistent across tracking waves at least in terms of key measures. Some items may be added or deleted based on changes in client information needs or market forces.

Step 2

We assure that the sampling plan is appropriate and is followed carefully starting with the initial wave and all subsequent waves of measurement. During the waves of measurement, we ensure that data collection is consistent.

Step 3

Our team of experts carefully analyze the results with an eye for sorting out those differences that may likely be the result of sampling error and those that reflect real change.

SPH Provides Consistent And Reliable Tracking Results

As in other areas we have clients that have been tracking certain measures on a monthly or quarterly basis for decades. Our work and proven results in tracking testing have kept our clients coming back year after year, making SPH the most trusted and reliable firm in this space.