Used primarily in association with our conjoint analysis process, our market simulation process uses the estimated parameters from those analyses to estimate market response to different product and pricing options. SPH provides this as a tool that the client can use to play out whatever scenarios they wish regarding pricing and product features.
The Dominator™ simulation tool is a simple Excel-based interface. This tool uses the same attributes and levels used in the conjoint exercise and enables you to make various other adjustments. The following graphic provides a sample interface of the Dominator™ Simulation Tool.