What is Third-Party Data Appending?

M odels developed with small samples of survey respondents can provide valuable insights for tactics and strategy. To be really useful, though, we need to be able to apply them to broad groups of interest. To do so, enlist one of our several sources who can apprehend 2,000 or more variables to our survey respondents and use that data to re-estimate our model and arrive at a new, generalized model that can be applied to any database.

The Third-Party Data Appending Process

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