U nder health care reform, brand research is more important than ever with more direct buying of coverage and other health care services, less loyalty to physicians and more emphasis on “shopping for health care services” by buyers. SPH has experience with all consumer and professional constituencies and a full array of qualitative and quantitative tools to address branding issues:

  • Salience
  • Meaning
  • Image
  • Positioning (perceptual mapping)
  • Value and equity (discrete choice models)

Understanding Your Brand

Understanding your brand is critical – especially in today’s marketplace. SPH will work directly with you to provide all the research and tools needed to understand all dimensions of your brand as seen by consumers in your market space.

Partner with a Trusted Leader

Gain more in-depth insights and make more informed decisions with SPH.