M

When it comes to designing new products, you are flooded with choices around pricing and a myriad of product features. Healthcare reform has impacted the product offerings of many organizations, and the exchanges have presented new opportunities and challenges.

Product design and pricing research is one of our core services and we have worked on problems just like yours many times before. With the necessary modifications to our basic approach, we address your specific problem and provide clear answers to you.


Take the Guesswork Out of Product Design

Instead of depending totally on manager opinions about what the market wants, wouldn’t it be better to have clear answers? SPH provides those answers and points your product development decisions in the right direction.

Product Design and Pricing Services

SPH has done hundreds of product design projects for health care organizations using advanced conjoint analysis and discrete choice methods, helping them sharpen their knowledge of specific market segments and identifying the right mix of features for their product portfolios.

Our services for product design and pricing include:

  • Product concept testing
  • New product design
  • Pricing, value and profitability testing
  • Connecting product design with market segmentation through predictive modeling

Whatever your products needs may be, SPH is here to help.

How Our Product Design Services Work

Partner with a Trusted Leader

Gain more in-depth insights and make more informed decisions with SPH.