A large academic medical center used SPH Analytics’ Population Engage | Patient Outreach to support an influenza vaccination campaign to close care gaps. The targeted patient contact emails and follow-ups had significant results.
A first wave of emails was sent to 61,000 patients without documentation of a flu vaccination in the previous 12 months. A second wave of emails was sent to the non-respondents.
- 7.4% of contacted patients responded affirmatively with the date and location of their current vaccination.
- There was a 50.4% increase in the number of patients with a documented influenza vaccination from the previous 12 months.
The MIPS influenza vaccination measure performance improved from 13.2% (CMS Decile 3) to 40% (CMS Decile 7), for an overall increase of 203%.