C ommunication is critical. You need to understand what you need to say, how you need to say it and whether you got your point across. SPH Analytics can help with all of your advertising and communications needs.
SPH Communications Testing
When performing our communications testing, SPH uses both qualitative research, which includes traditional focus groups, online bulletin board groups, depth interviews and other tactics, as well as quantitative research, which primarily utilizes telephone and online surveys.
With the right measurement instruments for the particular application, we produce key metrics to which we apply our advanced analytics – along with norms developed over several decades of experience – to point you in the right direction for your communications program.
Answering the “Hows” and the “Ifs”
What do you need to communicate? How do you need to communicate it? Did you get your point across? These are the answers we provide to our clients using our experience and specialty tools to cover everything from the testing of concepts to the tracking of campaigns over time and anything in between.
We have tested many different communications vehicles including:
- Online advertising
- Members and patient materials
- And more
Additionally, we have worked with many health care audiences, including the general population, patients, plan members, employees, people with different medical conditions, seniors, employer decision-makers, brokers and consultants, physicians and other providers, managers in health care organizations and many others.