T o accurately capture a health plan’s relative position in the marketplace, SPH surveys a broad range of members and non-members to measure the market share for our client and their major competitors.
We can set minimum targets for low incidence populations like exchange buyers and set quotas for populations of interest (e.g. quotas by company size for commercial members or Medicare HMO vs. PPO members), to allow us to provide statistically reliable estimates of a plan’s market share within each population. Market share studies can also be used to capture brand perceptions for all leading health plans in a market and to measure member experiences for all major competitors.
SPH has experience with all consumer and professional constituencies and a full array of qualitative and quantitative tools to address branding issues:
- Positioning (perceptual mapping)
- Value and equity (discrete choice models)