T o accurately capture a health plan’s relative position in the marketplace, SPH surveys a broad range of members and non-members to measure the market share for our client and their major competitors.

We can set minimum targets for low incidence populations like exchange buyers and set quotas for populations of interest (e.g. quotas by company size for commercial members or Medicare HMO vs. PPO members), to allow us to provide statistically reliable estimates of a plan’s market share within each population. Market share studies can also be used to capture brand perceptions for all leading health plans in a market and to measure member experiences for all major competitors.

SPH has experience with all consumer and professional constituencies and a full array of qualitative and quantitative tools to address branding issues:

  • Salience
  • Meaning
  • Image
  • Positioning (perceptual mapping)
  • Value and equity (discrete choice models)

Market Share

To accurately capture a health plan’s relative position in the marketplace, SPH surveys a broad range of members and non-members to measure the market share for our client and their major competitors. We can set minimum targets for low incidence populations like exchange buyers and set quotas for populations of interest (e.g. quotas by company size for commercial members or Medicare HMO vs. PPO members), to allow us to provide statistically reliable estimates of a plan’s market.

Understanding Your Brand

Understanding your brand is critical – especially in today’s marketplace. SPH will work directly with you to provide all the research and tools needed to understand all dimensions of your brand as seen by consumers in your market space.

STEP 1

SPH works directly with your team to identify problem areas for your brand.

STEP 2

In consultation with you, SPH will develop and execute a creative research plan to address your issues.

STEP 3

We’ll analyze the results and provide insight and recommendations for you in an easy-to-digest report.

Partner with a Trusted Leader

For more than three decades, SPH Analytics has helped healthcare organizations improve the experience and engagement of their patients and members. Let us bring our unique expertise and analytical and predictive approach to your organization’s challenges..


Contact SPH